2019: Week 10
Following our complaints analysis last week, Chin & Beard Suds Co. (still our mythical organisation) is looking to manage its marketing mailing lists. Sadly, our customers are not just sporadically complaining, they are also choosing not to receive of marketing. We are continually releasing new scents in our products and we want to let our customers know. Sadly for us, our website has an unsubscribe button that only let's people enter their First and Last Name. It does capture the date they want to unsubscribe so they can resubscribe at a later date. Our mailing list is a list of emails that are consistent enough that we can join these two data sets together, but not easily. The business needs to understand not just who they can market too but also, how much revenue we are losing by our customers not showing interest in us. Luckily, we have the raw data to help us understand this but: We want to have a nice list of emails that we CAN still market to (and include if they ...