Free isn't always a good thing. In data, Free text is the example to state when proving that statements correct. However, lots of benefit can be gained from understanding data that has been entered in Free Text fields. What do we mean by Free Text? Free Text is the string based data that comes from allowing people to type answers in to systems and forms. The resulting data is normally stored within one column, with one answer per cell. As Free Text means the answer could be anything, this is what you get - absolutely anything. From expletives to slang, the words you will find in the data may be a challenge to interpret but the text is the closest way to collect the voice of your customer / employee. The Free Text field is likely to contain long, rambling sentences that can simply be analysed. If you count these fields, you are likely to have one of each entry each. Therefore, simply counting the entries will not provide anything meaningful to your analysis. The value is in ...
